This Week’s Hot List

Here is this week’s Hot List. The list of high equity topics we should use to create humor and entertainment that will compel the audience to return each morning.

These topics are used by Letterman, Leno, Jon Stewart, and all the other entertainment-based TV shows to make people laugh. Anything on the Hot List has appeal across gender and age (the audience doesn’t have to like it, they just need to know about it to create the fun).  Choose topics like you choose music:  only play the hits.  The high equity topics below have appeal to the broadest coalition in your audience!

Shows that use the Wheel of Content© are more innovative and affirm images that there is always something new, innovative, and fun on the program around a topic with broad appeal.

The Hot List isn’t definitive – be sure to add those things happening in your market and inside your format to complete it.  Print and post this wherever you prep and let it be your guide to creating fun around topics the audience knows and cares about!

Each Hot List item is also a link to the Google news page with all the latest on that item. Click on it and find out the latest for fresh content to develop ideas for the show!


May 18th, 2012
Facebook IPO
Memorial Day Weekend
SNL – Mick Jagger
American Idol
Donna Summer
John Edwards Trial
NATO Summit
Trayvon Martin
America’s Got Talent
The Preakness
John Travolta
Skechers
Men In Black 3
Gay Marriage
Sacha Baron Cohen
J Lo
NBA Playoffs
Cannes Film Festival
JP Morgan
Flesh Eating Bacteria
Drink Coffee, Live Longer
Britney Spears X Factor
The Kennedy Curse
Manny Pacquiao
Kim Kardashian
Verizon Wireless